What is Sketchbook B? 

I believe in using a sketchbook to quickly work through design issues. As I sketch, I often think of other - often unrelated concepts - and sketch or write them in the margin. At some point, I realized that these additional concepts were getting lost and never being developed. So I created Sketchbook B to give me a place to experiment with those concepts.

Sketchbook B is not a “freelance” business… I’m not looking for clients. Instead, everything is typically done for myself or pro bono. The goal is to develop creative and effective solutions and to grow as a designer in the process.

What types of projects will Sketchbook B handle? 

Really, I’m open to tackling just about anything. Starting in January 2011, my main focus is iOS app development and eBook design. But I’m also constantly working on new typeface designs.

I’m still focusing on cultivating my writing skills. I was trained primarily as a writer in college. But once I started working as a designer, opportunities to write became few and far between.

About Bob. 

Bob Wertz is a graphic designer and creative director living in Columbia, SC. In addition to working as designer, he was a founding member of the AIGA South Carolina board – serving as vice president for two years and then as president for two years. He is a current member of the Rolling Readers board of directors. Bob has served as an adjunct professor at the University of South Carolina. As father of two girls, he is learning to embrace the color pink. As a South Carolina grad, he will never truly embrace the color orange. Resume

Questions or comments?

If you have questions about the projects here, email me: bob {at} sketchbookb.com