What is Sketchbook B? 


Sketchbook B is the online home for the projects, writing, typefaces and assorted randomness created by designer Bob Wertz. Every project on Sketchbook B is an opportunity to develop creative and effective solutions and to grow as a designer in the process. 


Who is Bob?

Bob Wertz is a Columbia, South Carolina-based designer, researcher, graduate student, creative director, college instructor, husband and dad. He’s particularly obsessed with typography, the creative process and the tools we use to create.

Resume / Work Samples


Where can I find Bob on social media?

I’m currently re-evaluating my relationship with social media. I once started an account on every new service that came along. I don’t post frequently, but I now post primarily to Instagram and my microblog — which then crossposts to Micro.Blog and Twitter. I’m actively moving away from Facebook and pretty much ignore everything else (like LinkedIn and Dribbble), even though I haven’t deleted accounts yet. And you can always use the contact form.


What about Bob?

No one ever asks me about that movie. Ever…


What's with all the green?

For most of my career, I've worked for companies whose corporate color is some shade of blue. So when I started Sketchbook B, I wanted to use any color except blue. And since green is my other favorite color, the decision was easy. I've expanded the SbB color palette a little bit over the years — adding a dark blue and a red. But green is still everywhere. Bright green has become a bit of a signature for me, spreading to messenger bags, phone cases, watch bands, pens, pencils, notebooks and more.


Does the fish have a name?

He does not. I designed him a while back and was originally going to use him as artwork for a podcast about the random things that inspire me. The podcast concept eventually shifted to a blog about things that I love. When I decided to just house those posts on Sketchbook B instead of starting a whole new site, I move the little guy up to the top of the page. But I haven’t named him… yet.


Questions or comments?

If you have questions about the projects here, fill out the contact form or reach out to me on Twitter – @sketchbookb.