Museum-caliber modular type

Last week, Stefan Sagmeister unleashed the most high-profile modular typeface design since Wim Crouwel's New Alphabet.

The redesign for the Jewish Museum in New York features two modular typefaces. You can get all the details over at Brand New. It's a complicated and massive identity. I like what Sagmeister has done and the whole system works well. But those modular type designs stood out to me — especially the primary "script" type.

As a fan of modular type and the work of Crouwel in the 60's and 70's, it's really nice to see a high-profile, modern designer embrace a modular aesthetic.

(If you want to play around with modular type, head over to Fontstruct and build something awesome.)