Industry

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Appropriately corporate.

Every Tuesday, I highlight a typeface from Typekit that's included for free with your Adobe Creative Cloud subscription. 

 

Industry is a 16 font family from Fort Foundry with a wide range of weights from thin to ultra. The proportions are great and the letterforms are geometric and angular. Industry would be great as a header or some accent text in a sidebar.

I wasn’t familiar with Fort Foundry before I found Industry in Typekit, but Fort Foundry (aka Mattox Shuler) has a range of really interesting typefaces that are right up my alley. I look forward to installing a few more.

(Not sure how to add fonts from Typekit to your computer? Check out this Adobe Help document on how to install Typekit desktop fonts.)

Bob Wertz writes about design, technology and pop culture at Sketchbook B. Bob is a Columbia, South Carolina-based designer, creative director, college instructor, husband and dad. He’s particularly obsessed with typography, the creative process and the tools we use to create. In his spare time, he ignores robocalls from political organizations. Follow Bob on Twitter and Instagram.

Sutro Deluxe

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An added dimension

Every Tuesday, I highlight a typeface from Typekit that's included for free with your Adobe Creative Cloud subscription. 

 

I love Jim Parkinson's work. I first became aware of his work with newspaper and magazine logos, but his typeface designs are amazing, too. 

Sutro is a slab serif that resembles a Clarendon. It's an amazingly diverse typeface family, with a wide range of weights. But Sutro is unique in providing a distinct display face, Sutro Deluxe. Parkinson calls Sutro a "Chromatic" design, meaning that you can combine multiple fonts to get a colored effect. The entire Sutro family is on Typekit. I can't wait to find a project to use it on.

(Not sure how to add fonts from Typekit to your computer? Check out this Adobe Help document on how to install Typekit desktop fonts.)

Bob Wertz writes about design, technology and pop culture at Sketchbook B. Bob is a Columbia, South Carolina-based designer, creative director, college instructor, husband and dad. He’s particularly obsessed with typography, the creative process and the tools we use to create. In his spare time, he troubleshoots Creative Cloud. Follow Bob on Twitter and Instagram.

Mr. Eaves Modern

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On Typekit: A classy sans serif with a familiar sounding name

Every Tuesday, I highlight a typeface from Typekit that's included for free with your Adobe Creative Cloud subscription. 

 

Mrs. Eaves was a popular serif typeface released in the late 1990s by Emigre. (I’ll always think of my friend Nikki Villagomez who adored Mrs. Eaves.)

But this is not Mrs. Eaves, it’s her “husband,” Mr. Eaves. Emigre's Mr. Eaves comes in a variety of looks: Modern, Sans, XL, XL Narrow. Mr. Eaves is a massive sans serif family with a wide variety of weights that compliments Mrs. Eaves.

I’m focusing on Mr. Eaves Modern Book, a classy sans serif with some interesting alternates and a full set of small caps. I adore the alternates on some of the lowercase characters that add a curved flourish to the stem. The x-height is low, but if you want larger lowercase letters, that’s what the XL version is for. Check out Mr. Eaves on Typekit.

(Not sure how to add fonts from Typekit to your computer? Check out this Adobe Help document on how to install Typekit desktop fonts.)

Bob Wertz writes about design, technology and pop culture at Sketchbook B. Bob is a Columbia, South Carolina-based designer, creative director, college instructor, husband and dad. He’s particularly obsessed with typography, the creative process and the tools we use to create. In his spare time, he explains the importance of real small caps. Follow Bob on Twitter and Instagram.

Blenny

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On Typekit: Fun, funky and bold

I'm surprised how many people don't know that Typekit fonts are part of their Adobe Creative Cloud subscription. So each Tuesday, I'm going to highlight a typeface available on Typekit that's included for free with Creative Cloud. 

 

When Typekit first launched, they mostly had a selection of conservative serif and sans serif options. But recently, Typekit has added more decorative, display fonts. For my first "On Typekit" post, I've selected Blenny by Dalton Maag, a bold and funky typeface with a 1970s vibe. It's one of those typefaces that you don't notice until you actually need it. Blenny boasts wide range of characters, all meticulously constructed. I seriously love the ampersand. Check out Blenny over on Typekit.

(Not sure how to add fonts from Typekit to your computer? Check out this Adobe Help document on how to install Typekit desktop fonts.)

Bob Wertz writes about design, technology and pop culture at Sketchbook B. Bob is a Columbia, South Carolina-based designer, creative director, college instructor, husband and dad. He’s particularly obsessed with typography, the creative process and the tools we use to create. In his spare time, he searches endlessly for the perfect ampersand. Follow Bob on Twitter and Instagram.

Typekit integration

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At the top of the Type menu in Adobe InDesign CC is a new addition: Add Fonts from Typekit...

Selecting it will open Typekit in a browser window and you can choose typefaces that you would like to install.

Pick which versions and weights you want to use and sync them to your computer. There are lots of tools to help you discover new type, allowing you to search for type styles, thicknesses and weights. Creative Cloud automatically downloads and installs the fonts for you. 

A large selection of type, including Mark Simonson's excellent Proxima Nova, are available as part of your Creative Cloud subscription. I'm surprised at how many folks have no idea that this is part of your monthly subscription cost. And the type can be used in any app.

Every Wednesday, I post a tip on an Adobe product.

Playing with Typekit

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So I finally got around to setting up Typekit on Sketchbook B. I’ve been interested in the service since seeing a demo at TypeCon in Atlanta this summer. The font you should see (as long as you have a recent browser like Safari 4, Firefox 3.5 or Chrome) is Font Font’s Nuvo Web Pro.

I’ve got a free trial account which puts a little badge in the lower right hand corner of the site. These badges are optional with the paid accounts. If you click on it, you can learn more about the type used on the site.

It’s a great service. Exceptionally easy to use. Seems to work well with Squarespace. For now, I’m sticking with the free account, but $25 a year for access to such a great library of fonts is a deal. I’ll be playing with this more over the next couple weeks…