Bob Wertz / RESUME

Experienced creative team leader with extensive experience in higher education and insurance. 




University of South Carolina

Associate Director / Visual Branding / August 2017 – present
Serves as creative director for the University of South Carolina. Sets the visual standards for our cross-functional integrated marketing teams, owned media group and our public affairs efforts. Mentors and advises designers, videographers, photographers and clients across the entire university. Responsible for enforcing university brand standards and training campus partners and vendors. Provides design support for the University of South Carolina System’s public affairs initiatives. Partners with external vendors and production companies.

Associate Director / Creative Services / March 2013 – August 2017
Served as creative director for one of the fastest growing university systems in the southeast. Led a creative team including designers, writers, photographers, a videographer and a production coordinator. Coached and mentored team to help them continue to grow and develop in their careers. Collaborated with business partners from all over the University of South Carolina system to meet their strategic needs. Responsible for creative execution of advertising campaigns, admissions materials, direct mail, invitations, television commercials, magazines, email, online campaigns and more. Worked with external vendors, production companies and illustrators as needed.

Adjunct Instructor / School of Visual Art and Design / August 2012 – present
Teaches a senior-level graphic design seminar class focused on portfolio development. Mentors students and prepares them for the next phase of their career.

Adjunct Instructor / School of Journalism / Spring 2006 – Spring 2011
Taught Journalism 364, Introduction to Visual Communication.


Blue Cross Blue Shield of South Carolina

Manager / Creative Services / May 2006 – March 2013
Art Director / December 2005 – May 2006

Managed creative team supporting BlueCross BlueShield of South Carolina and its 52 subsidiaries. Worked with clients to determine business communications needs and collaborated with the Corporate Communications team to build creative solutions. Responsible for design services, media buying, photography and video services.


Colonial Supplemental Insurance

Art Director / August 2003 – December 2005
Developed print and interactive marketing materials, training guides and publications. Designed and produced print and outdoor brand advertising.


Gasque Marketing and Advertising

Art Director / November 2000 – August 2003
Created print, interactive, video and outdoor solutions for regional and national clients.


Continental American Insurance Group (now AFLAC)

Art Director / May 1997 – November 2000
Planned and designed corporate communications and benefits enrollment materials. Developed print and interactive training guides for voluntary insurance products.




Curtis R. Harley Gallery at USC Upstate in Spartanburg, SC / October 2018
Solo show featuring selected shirts and artwork from my 52 Shirts project.



AEJMC Toronto 2019

Crowdsmashing: A content analysis of Brand New’s branding reviews and reader response. Presented as part of a paper session on August 8, 2019 at the AEJMC conference in Toronto.



University of South Carolina

Master of Arts in Mass Communications
August 2018 – present

Currently enrolled. Expected graduation in 2020.

Bachelor of Arts in Journalism and Mass Communications
South Carolina Honors College

August 1993 – May 1997
Major in Advertising and Public Relations

Leadership Columbia

Graduate, Class of 2010
Participated in the Columbia Chamber of Commerce leadership development and community service program.

Fellow, Life Management Institute (FLMI)

Awarded August 2000
Completed 10-course program covering insurance-related topics. Achieved designation “with Distinction” indicating honors.



Mt. Horeb Lutheran Church Congregational Council
Chapin, South Carolina

Council Member / January 2016 - December 2017
Vice Chair / January 2018 - December 2018

Member of the congregational council. Elected chairperson of council for 2018.


South Carolina Lutheran Retreat Centers

Board Member / November 2004 – June 2010
Board Member / June 2012 – June 2018

Has served as board secretary and chairperson of marketing committee for regional conference and retreat centers.


AIGA South Carolina

Vice President / September 2004 – May 2006
President / May 2006 – May 2008
Special Projects Chair / May 2008 – January 2009
Volunteer / August 2012 – August 2015
Co-President / August 2015 – May 2018

Founding board member for the statewide chapter of the American Institute for Graphic Arts. Planned and promoted continuing education and social programming for South Carolina designers.


  • Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Acrobat)

  • Microsoft Office (Word, Excel, Powerpoint)

  • Apple Keynote

  • Glyphs type design software

  • Jamovi and SPSS

  • Mailchimp